ABOUT INSTINCT BY AG

Instinct by AG is a luxury fashion house where timeless craftsmanship meets spiritual alignment. INSTINCT is not something we learn—it’s something we remember. It lives in every heartbeat, every creature, every moment of presence. Fierce and wise. Warrior and womb. This is the original law.

Born at the crossroads of myth and modernity, each garment is more than clothing—it is a talisman. Crafted with the world’s finest fabrics sourced in Italy and brought to life by the skilled hands of artisans in Portugal, every piece aligns body and spirit, carrying the energy of confidence, purpose, and power.

Our collections are inspired by ancient wisdom, celestial patterns, and the primal instincts that have always guided humanity toward greatness. Fashion, not as trend, but as portal. An invitation to step into alignment with your truest self. When you wear Instinct, you wear intention. You wear energy. You wear your story.

ANIMA MUNDI: The Soul of the World

Our debut collection honors primal elegance and divine power, channeling archetypes and elements into wearable form. Produced ethically and sustainably, every creation embodies strength, elegance, and respect for all life—supporting survivors, artisans, animals, and ecosystems.

Clothing is our second skin—an expression of purpose, longevity, and soul. This is fashion with frequency. The new luxury. The future.